FOUR KEY PILLARS
Access To Housing
We seek to build lasting, vibrant communities where residents can thrive. We are particularly focused on enabling underserved individuals and partnering with organizations that assist low-income residents to find affordable housing and build community.
We seek to leave the objects of our stewardship better than we found them through action, investment, and influence. In partnership with Ceres, The Nature Conservancy, and through powerful networks and advocacy, Bridge helps to tackle the world’s biggest sustainability challenges, including climate change, water scarcity and pollution, and human rights abuses.
We believe children are the leaders of tomorrow. We seek to protect, nurture, and empower children in a way that best prepares them to fulfill their future responsibilities with purpose.
We believe the greatest investment one can make is in one’s self. Through study, thought, and experience, an individual can find enhanced purpose and make a lasting contribution to the world. We support educational scholarships and internship opportunities, particularly for individuals from underrepresented backgrounds.
Bridge Gives is our workplace giving program. Bridge provides 1:1 employee match up to $1,000 per employee annually to incentivize employee giving and community involvement, and each employee is expected to spend at least one volunteer day per year working together to give back to our communities. As an expression of the Bridge Gives philosophy, we created the Bridge CARES: COVID-19 Relief Fund to help those less fortunate, the residents living within Bridge-managed communities impacted by the crisis.
We believe our residents, regardless of age, should have access to the resources necessary to succeed in the 21st century economy. Each year, Bridge awards $10,000 college scholarships to talented residents living in multifamily communities owned and operated by Bridge. A competitive and prestigious scholarship, selection is based on academic achievements, leadership, extracurriculars, personal essays, and diversity. In 2020, Bridge commemorated 12 “Bridge Scholars.”
In partnership with our partner nonprofit organizations Covenant House and Volunteers of America, Bridge provides homeless youth with a simple but essential tool for survival: a backpack. In 2019, We Got Your Back served 7,410 homeless youth, with 278 Bridge employees and 1,762 Bridge residents, tenants and seniors participating across 18 communities.
Bridge has reduced the management fee it collects from its Workforce and Affordable Housing strategy to fund the Bridge Community Enhancement Initiative (“BCEI”) – comprised of dedicated social programs focused on empowering, educating and improving the daily lives of residents to build vibrant, thriving communities across Bridge target markets nationwide.
Diversity and Inclusion
Our human capital is our most valuable asset. We embrace and encourage our employees’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, political affiliation, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique.
Bridge Women’s Network
The Bridge Women’s Network (BWN) is an affinity group designated to foster a strong community of professionals that promote the recruiting, development, and retention of talented female leadership. The BWN Executive Mentorship Program prepares senior-level women for Board Membership and C-Suite positions. The program includes 360 review focused on leadership qualities, stretch assignments, leadership development training, and a dedicated leadership retreat to mentor, prepare and advance senior women into Board and Executive positions.
Bridge Employee Emergency Support Initiative
Amid the COVID-19 pandemic, we launched the Bridge Employee Emergency Support Initiative to provide additional support to the safety, health, and well-being of our employees. The Initiative outlined that Bridge would continue to pay employees’ regular salary or hourly pay during absence from work due to COVID-19 illness, self-quarantine, and/or to care for COVID-19-infected family members whether capable of working remotely or not. Additionally, minimum wages were raised for employees in certain verticals.
In Queens, New York, we have partnered with New Yorkers For Children (the nonprofit partner to the Administration for Children’s Services) to fill gaps in the child welfare system and support foster care youth, by assisting them with college enrollment, educational support, and workforce skills development. This partnership is part of the Bridge Charitable Gift Fund’s community revitalization efforts, which include our Opportunity Zones initiative and Bridge to Education scholarship program.
Bridge is a founding sponsor of the PREA Foundation, in partnership with the first-ever Sponsors for Educational Opportunity (SEO) Real Estate track. SEO has a 35-year track record of success providing select educational and internship opportunities to college students from underrepresented backgrounds.
As a proud sponsor of the Toigo Foundation, Bridge supports the career advancement and leadership of underrepresented talent in the finance industry, with a focus on identifying and developing MBA level talent. Bridge is a Gold sponsor of the Toigo annual gala, a breakthrough sponsor of Groundbreakers as a champion for the advancement of women, and an MBA Catapult sponsor.
The Bridge “Boots-on-the-Ground” partnership with Shoes That Fit sponsors brand-new athletic shoes for children in need in the Bridge local footprint. In 2019, Bridge sponsored brand-new shoes for 1,200 children across six elementary schools in our communities (New York, Salt Lake City, Atlanta, Orlando and San Francisco).
With the senior population at a higher risk of COVID-19, our teams worked harder than ever to keep them safe and engaged in uplifting activities. In an effort to keep our older residents connected, Bridge Senior Living partnered with Birmingham-based marketing firm LUCKIE to kick start Radio Recliner. Quarantined Bridge Senior Living residents participate on the online radio as guest DJs, telling stories, reading books or playing their favorite songs while sharing messages from families to the residents across the communities.
We believe that connectivity builds and strengthens communities. We enhance the opportunity for our residents to connect with one another, as well as the broader community in which they are located, through long-lasting partnerships we have established with Project Access. The Bridge Project Access sites have a dedicated Resident Services Coordinator that works closely with the property management team to provide valuable resident services in four key areas:
- Health & Wellness
- Economic Stability
- Education For Youth
- Community Building
We track and communicate quantifiable results of the impact of our collective efforts in our IRIS reporting. See the latest Project Access Impact Report for more.
ENGAGE WITH US
We live in an interdependent global environment and are eager to collaborate in ways that align with our mission and values to support those we seek to serve. We welcome our stakeholders and partners to engage with us, so that together we can invest in ways that do both well and good. Get in touch with us to learn more.